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Customer Acquisition

considered the connectivity between advertising and customer relationship. This critical connectivity facilitates the acquisition of targeted customers in an effective fashion.

Brand Management

the analysis and planning on how a brand is positioned in the market. Developing a good relationship with target public is essential for brand management.

Customer Retention

successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship.


a form of communication for marketing and used to generate increased consumption of their products or services to customers.

Customer Service

a series of activities designed to enhance the level of customer satisfaction, the feeling that a product or service has met the customer expectation.


communicating the value of a product or service to customers, for the purpose of selling the product or service. Marketing is a critical business function for attracting customers.

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