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considered the connectivity between advertising and customer relationship. This critical connectivity facilitates the acquisition of targeted customers in an effective fashion.
the analysis and planning on how a brand is positioned in the market. Developing a good relationship with target public is essential for brand management.
successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship.
a form of communication for marketing and used to generate increased consumption of their products or services to customers.
a series of activities designed to enhance the level of customer satisfaction, the feeling that a product or service has met the customer expectation.
communicating the value of a product or service to customers, for the purpose of selling the product or service. Marketing is a critical business function for attracting customers.